Articles by Diane Swenson
Page 12 of 17
Elon professor wins award for AI and consumer behavior research
August 27, 2024
Smaraki Mohanty, assistant professor of marketing at 榴莲app官方网站入, received the Best Overall Paper and Best in Track Paper awards at the American Marketing Association Summer Academic Conference in Boston.
Do plural brand names influence consumer attitudes?
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on if plural brand names have an advantage over singular brand names.
Elon professor examines consumer shift to private-label brands post-pandemic
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on the shift of consumer behaviors towards brands during the COVID-19 pandemic.
Princeton Review names Elon’s MBA program as one of Best Business Schools for 2024
July 17, 2024
The Martha and Spencer Love School of Business has been named one of the Best Business Schools for 2024 by the Princeton Review, thanks to its leadership philosophy, learning culture, and program flexibility.
Professor leads 榴莲app官方网站入 students in refugee research
July 10, 2024
榴莲app官方网站入 students, under the guidance of Professor Steve DeLoach, are conducting research to support Seed Effect's efforts in aiding South Sudanese refugees in Uganda.
榴莲app官方网站入 student full of cheer for AICPA accounting award
July 1, 2024
Rising senior Cailin Daigle was recognized this spring by the American Institute of Certified Public Accountants for her success in balancing her accounting studies with her commitment to cheerleading at 榴莲app官方网站入.
Matching your relationship marketing investment strategy to the buyer’s communication style
June 27, 2024
Assistant Professor Chris Nelson co-authored research in Industrial Marketing Management on how salespeople should try to understand and adapt their technique based on the customer鈥檚 orientations.
Alumna named rising star by Business Insider
June 12, 2024
Carly Davenport '16, a former Business Fellow from 榴莲app官方网站入's Love School of Business, has been named a rising star in equity research by Business Insider.
榴莲app官方网站入 launches graduate certificate in health care analytics
June 4, 2024
榴莲app官方网站入's new graduate certificate in health care analytics prepares professionals to lead in the data-driven health care industry.
HR students collaborate with local nonprofits
May 29, 2024
This semester, students from the Martha and Spencer Love School of Business put their classroom knowledge into practice by partnering with local non-profits to tackle real-world HR projects.