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The assistant professor of marketing and her co-author examine the Facebook “Like" from a product and service perspective.

Kelly Foran ’15 G’16 was accepted this summer into a startup accelerator program run by Groundwork Labs, a Durham-based organization that helps entrepreneurial ventures get off the ground.

The assistant professors of marketing present a framework and model to evaluate the impact of promotions on company revenue and profit.

Students participated in a unique opportunity to experience and create online marketing campaigns for clients.

Research co-authored by the assistant professor of marketing examines the situational influences on customers’ self-service technology decisions.

The associate professor of marketing shared his insights on the effects of color preferences among consumers in modern society.

Four Martha and Spencer Love School of Business students analyzed a given case from the standpoint of financial, legal/regulatory and ethical dimensions.

Research co-authored by the assistant professor of marketing examines the relationship between advertising expenditures and perceptions regarding popular brands as held by children and mothers in the U.S.

6 p.m. | LaRose Digital Theatre

Marketing professor Marko Sarstedt shared advice at ÁñÁ«app¹Ù·½ÍøÕ¾Èë from Feb. 11-12 for students and professors interested in hands-on data analysis.